Promote civilian and corporate-citizen support for America’s service members and their families.

• Official state-issued Support Our Troops! license plates in 23 states.
• Meet Your Military articles, newsletters, media releases, interviews, radio interviews, radio interviews, radio and television commercials, and support messages from a number of different perspectives.
• High quality PSAs and social media videos that show the principles, reasons and character underlying a person's service in the military.
• Point out and compliment good things corporate-citizens do for the troops.
• Through SOT Media, Americans learn about their military, which fosters public awareness and understanding of Department of Defense missions, personnel, facilities, equipment and programs.